I’m so fortunate to have helped build some of the largest brands and organizations in the world. These are just a few highlights.
Click the image to learn more about each brand. Some of the work is proprietary so I’m not able to share much detail online. Send me a note if you’d like lean more about those cases.
An award-winning global rebrand for engineering firm, CH2M, with a follow-the-sun employee rollout strategy. In the first two weeks of launch, over half a million unique users visited the website to learn more.
Developed brand strategy and messaging for an emerging business unit, positioning them as the leader in enterprise distributed ledger technology by Juniper Research (Image Source: IBM Blockchain)
WATCH THE THRONE: A brand rethinking athleticism in the 21st century, not just in what they say but what they do: story, product, innovation, experiences, partnerships, retail, apps
Defined new brand positioning and identified new target consumer for a beloved pet e-commerce brand (Source: Chewy YouTube, Pets Bring Us Together)
Responding to the 2008 financial crisis with a multi-year, omni-channel approach (Image source: Bank of America)
Brought two large business units together under one umbrella go-to-market brand in a highly collaborative, highly iterative process between us and our clients
(Source: IBM Services)
Understand the pain points across all MTA ridership (bus, subway, commuter trains) and develop new designs and experiences (Source: MTA)
